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Product development: the right price for partners.
Working from customer needs, data and product strategy toward digital products and platforms used by large numbers of customers.
How might we make things better?
You have a good idea. I help you turn it into something that works and gets used.
Not by building immediately.
But by first asking the right questions.
Recent: brought the first version of Kennisplatform Energiehubs live in nine weeks.
Don't start with the answer. Start with the question.
02 The question
You have an idea. But what then?
There are often enough ideas.
But what problem are we actually solving?
For whom?
And is anyone really waiting for it?
That's where the work starts.
I don't arrive with the answer. I help you find the right question and make sure something happens after that.
When you need me
The idea is there.
Nobody knows if customers are waiting for it.
Everyone has an opinion.
Nobody has asked the customer.
There's budget for a pilot.
There's no plan.
The product is live.
Nobody looks at the numbers anymore.
03 Ideate
How might we get all the good ideas on the table?
Good ideas are often already inside the organization.
- With customers.
- On the work floor.
- In data.
- In conversations.
- During a brainstorm.
- Or hidden inside a problem that has existed for years.
Put the people who know about it in one room.
Get everything on the table: ideas, frustrations, what customers say.
Only then do we start sorting.
What do we see?
What do we hear?
What keeps coming back?
Where is the opportunity?
Methods can include
- Workshops
- Co-creation
- Design-sprint-like sessions
- Stakeholder sessions
- Ideation
- Clustering
- Prioritization
04 Focus
How might we know what is worth pursuing?
Not every idea needs to be built.
Create focus around:
- Customer value
- Strategic value
- Feasibility
- Potential impact
Choosing is the easy part.
What matters is that everyone wants to go the same way afterwards.
05 Discover
But first: let's find out.
A good idea is an assumption.
So investigate.
Calling ten customers tells you more than ten meetings.
We:
- Talk to customers and users
- Analyze data
- Map assumptions
- Build prototypes
- Test hypotheses
- Run experiments
Not to prove that an idea is good.
But to discover whether it is good enough to move forward.
06 Make
How might we make it real?
Once the direction becomes clear, start making.
Better something you can click on in two weeks than a plan in a quarter.
- Prototype
- MVP
- New service
- Digital product
- Pilot
- First version
Small enough to learn quickly. Good enough to involve real users.
07 Experience20+ years · Product · Innovation · Startups · Digital
I've done this before.
More than twenty years of taking products from nothing to something, and from something to big.
FD
Product management of the Company.info proposition.
From design and development through implementation and market introduction.
Kennisplatform Energiehubs
The place for the development of energy hubs.
Live in nine weeks, then a release every quarter based on what users asked for. Now 2,300 visitors a month.
A continuous loop of:
stakeholders → feedback → insights → new developments → measurement → improvement
This demonstrates the way How Might We works: stakeholder involvement, customer feedback, data, development and continuous iteration.
08 Learn
Live is not the end.
The product goes live.
And then the real learning starts.
Are people using it?
Does it create value?
What works?
What doesn't?
What needs to change?
You learn what a product needs to become by seeing people use it.
09 Help
Where I can help
-
Ideation
Your team in one room, every idea on the table, and at the end a choice everyone stands behind.
- Ideation
- Co-creation
- Workshops
- Design sprints
- Prioritization
-
Discovery
Talking to customers, testing assumptions, and saying so honestly when an idea doesn't make it.
- Customer research
- Interviews
- Data analysis
- Prototyping
- Experiments
- Validation
-
Product
From validated idea to a first version that real people use.
- Product strategy
- Product development
- MVPs
- UX
- Agile delivery
-
Innovation
Coming up with new services and business models and trying them out, while the shop simply stays open.
-
Iteration
Watching what people really do with your product, and making it a bit better every few weeks.
-
I step in where needed: as facilitator, product lead, innovator or temporary reinforcement of your team.
10 Philosophy
I don't have all the answers. That's kind of the point.
I'm at my best when there isn't a complete answer yet.
Where different ideas exist.
Where interests come together.
Where something new needs to emerge.
I bring order, get people excited and make sure something gets finished every week.
Not by drawing everything out in advance.
But by discovering together what works.
11 The loop
How might we?
The question that keeps the product moving.
12 Contact
Have a question?
An idea that keeps getting stuck?
A product that could be better?
A customer problem you haven't found the solution to yet?